Updated: Sep 10, 2020
As the sociopolitical climate continues to rise and trust in institutions is at an all-time low, consumers often look to brands to step up and take the lead in effecting change. Your organization is influential over societal changes. Today, a value-first mission and mindset is imperative for organizations to possess. While some take the path of least resistance to avoid uncomfortable issues, staying silent is no longer an option.
Consumers are more likely to do business with or boycott a brand because of its stance on a social or political issue. Gone are the days when consumers only bought what you were selling. Now these “belief-driven buyers,” are buying what you believe in.
Tackling Tough Cultural Issues
Through years of research and experience working in media, DBWB Communications has discovered that there’s no need to over-promise or over-dramatize your role. You don’t have to be polarizing, instead you represent a bridge for discussion and pathway to change. It’s less about choosing a side and more about positioning you to shed light on an issue, unite people and provide workable solutions.
We help carve your role to become that solution, by helping you create and control the narrative to communicate an issue that align with the services you offer.
There’s an art to tackling tough cultural issues the right way, and we look to history to provide the lessons that help us navigate this space for our clients. DBWB Communications can identify strategic solutions and directions that build trust for your organization. We then assist to publicize your position at the heart of your brand and further educate the public on the issue. Want to show your support? Let DBWB Communications help you show another facet of reliability and authenticity.